Staying ahead of product trends has never been more crucial for online sellers. Consumer preferences are shifting rapidly, driven by lifestyle changes, technological advancements and evolving global buying behavior. Knowing which products to sell and understanding what customers will be searching for in the coming year is not just a competitive advantage; it is essential for long-term growth and sustainable eCommerce success.
In this blog, we will explore the top 20 trending products in 2026 that eCommerce store owners can target and boost their eCommerce sales strategy.
Top 20 Trending Products to Sell in 2026
Every new year brings shifting buying behaviors, emerging trends and fresh opportunities for online sellers. The key to building a profitable eCommerce business is identifying what customers will want before your competitors do. Here, we break down the top 20 products to sell in 2026, including high-demand apparel like shirts, pants and activewear, popular beauty and personal care items such as skincare, body lotion and perfumes, as well as digital products like website themes, language learning resources and social media templates, giving you a comprehensive roadmap to capture market demand and gain a competitive edge.
Apparel / Clothing
The apparel and clothing industry remains one of the strongest and most adaptable sectors in eCommerce, driven by shifting fashion trends, lifestyle changes, and growing demand for personalization. In 2026, consumers are leaning toward comfort, functionality and style, making categories like everyday wear, activewear and seasonal fashion more profitable than ever. Let us see which type of clothing will be most in demand in 2026.
1. Shirts
Shirts remain a timeless staple in the apparel and clothing market, making them a consistently high-demand product in eCommerce. From casual to formal, all types of shirts cater to a wide range of audiences. The trend of shirts varies every year based on different seasons. For example, in winter seasons, sweatshirts become high-trending products, while in summer, soft cotton wool shirts become popular.
According to Google Trends data, the term “shirt” consistently draws interest from consumers. In recent months, the search trends for shirts have surged by 112%. Additionally, when examining the Best Sellers in the clothing category on Amazon, we find that men’s sweatshirts, which are also classified under shirts, are among the most popular items.
2. Pants
Pants remain a key part of modern wardrobes, offering comfort, versatility and style. As lifestyles grow more dynamic in 2026, consumers are drawn to flexible designs like relaxed-fit trousers, cargo pants, tailored joggers and hybrid work-to-casual styles.
Now, if we look at the data, we will see that pants have always been trending and an on-demand product over the years. The search query for pants grew in recent years, but always remained constant for each of the months. So, this product is always something that eCommerce owners can rely on and grow their business with it.
3. Activewear
Now, apart from basic apparel, if we look at some of the most trendy and unique products, then these are activewear. These dresses are functional and designed specifically for exercises, sports and other physical activities. According to FastStats, the percentage of adults age 18 and older who met the Physical Activity Guidelines for aerobic physical activity is 46.9%. This increased amount of data proves a high demand for products relevant to physical activities in the apparel category.
Among activewear products, leggings continue to be one of the most popular choices for fitness enthusiasts and everyday wear alike. High-waisted designs, seamless construction and functional details like built-in pockets are especially in demand. Alongside leggings, matching activewear sets, including performance tops such as half-zips and tech tees, as well as joggers and shorts, are gaining strong traction. With the growing emphasis on comfort, versatility and athleisure fashion, adding activewear to your eCommerce store can provide a significant competitive advantage in 2026.
4. Sneakers
With activewear, another on-demand apparel product is Sneakers and Boots. While sports enthusiasts look for comfortable clothing options for physical activities, a comfortable sneaker can also be a cherry on top. While popular brands such as Nike, Puma continue to bring exclusive and premium-level sneakers, customers who are looking for affordable yet stylish options often turn to emerging brands or value-focused collections.
2026 can be the best year to add affordable sneakers to the eCommerce inventory to attract more customers to the store. In the recent search data, sneakers are one of the most popular apparel items for everyone around the world. Providing an affordable sneaker option can be game-changing for the industry.
5. Hats
Over the last few months, the trend of buying hats has grown rapidly. This is because modern influencers and public figures like Jeff Bezos or Beyoncé are accepting the Western style of wearing hats. While in the winter season, Binnie hats are becoming more popular, in other seasons, normal caps are the most popular ones among buyers.
6. Coats
Coats are a timeless outerwear essential, combining style, functionality, and seasonal appeal. In 2026, consumers are looking for versatile designs that work for both casual and formal occasions, including trench coats, wool blends. Features such as sustainable fabrics, weather-resistant materials and modern tailoring are driving buyer preferences. Sales of overshirts among Shopify merchants have jumped by 166%. This change reflects a significant rise in Google searches, particularly for overshirts from established outdoor brands.
Health & Beauty
Another trendy category is health and beauty products. While in many places it is considered that this type of product is only for women, there are some health & beauty products for men as well. Here, some of the most popular products in this category that eCommerce store owners can reflect on in their business are mentioned.
7. Skin care
Skin care products are one of the fastest-growing sectors in the health and beauty category. In 2026, buyers are seeking products that combine effectiveness with clean, sustainable ingredients, including moisturizers, serums, facial masks and sunscreens. If we look at the recent search trends, skin care products are increasing. eCommerce store owners can partner up with different authentic brands and enhance their inventory for the customers.
8. Fitness trackers
With the trending demand for sports activities, fitness trackers have also become one of the most crucial products in the category. While different smartwatches can track the data, specific fitness trackers help to enhance it more for the users. Among popular fitness trackers, Fitbit Charge 6, Garmin Venu 3/Forerunner series, Apple Watch Series 9/10, etc.
9. Perfume And Cologne
Perfume and cologne remain popular products in the beauty and lifestyle market. They give consumers a chance to show their personality and style. In 2026, buyers are more interested in unique, long-lasting scents, niche fragrances, and eco-friendly formulations.
The recent search trends show the number of searches for perfume products is going up and rising over the years. It is predicted that in the upcoming years as well, this product and other brands will go up massively. Social media and online personalities influence the industry. Some YouTubers have created successful scent businesses by using their fan bases.
10. Shampoo and Soap
Shampoo and soap are daily necessities for everyone. These types of products never go out of trend and are always demandable by customers. The main difference is within the brand. Which type of brands customers prefer matters the most for eCommerce store owners.
Dove, Dial, Ivory and Caress are some of the most popular brands that the audience mostly relies on. By offering a mix of classic favorites and trending natural or eco-friendly alternatives, eCommerce stores can attract a broader audience and encourage repeat purchases, making this category both dependable and profitable in 2026.
11. Body Lotion
Body lotion is a staple in the personal care market, offering both hydration and skin nourishment for consumers of all ages. In 2026, buyers are increasingly seeking formulas that combine moisturization with added benefits, such as anti-aging properties, SPF protection, or natural and organic ingredients.
Like shampoo and soaps, body lotion also differs based on the brands. According to the AI overview search, Nivea, Vaseline and Aveeno are some of the most popular brands that people are looking for.
Home & Living
Some home & living products have become essential for everyone. For the demographic shift, US housing has been transforming for its demographics, such as from Millennials to Gen Z. Let us see some of the home & living products that eCommerce store owners can add to their store.
12. Bedding
In 2026, consumers are paying closer attention to fabric quality, breathability, and durability, with cotton, bamboo, and microfiber bedding gaining strong popularity. With recent search data, bedding has become one of the essential products for shoppers and those looking for a comfort solution for their household.
13. Yoga Mats
With regular physical activities, for better mindfulness, Yoga is one of the most prominent solutions. According to research, approximately 300 million people practice yoga worldwide. For doing Yoga properly and comfortably, a Yoga mat can be the solution. On Amazon, on average, more than 60K+ people have already ordered Yoga mats over the years. In the upcoming years and rising popularity of Yoga, this can be a solution for massive users.
14. Chopper
The fruit and vegetable chopper has become one of the most popular and desirable products in the household. For its easy-to-cut fruits and vegetables feature and since it saves time. On Amazon, under the household category, it has now become the most trendy product with more than 100K buyers worldwide.
Digital Products
If you are planning to sell digital products in the upcoming year, then there are some trendy products that you can focus on, too. Mostly, if the products are AI-powered, then there is a higher possibility that they will attract more users. Let us have a look at which products you should focus on to sell in 2026.
15. Website Themes And Templates
Every business now understands the reason for having a website for search engine purposes and leaving a digital footprint. But not everybody is skilled enough to build one from scratch. Sometimes, for budgeting issues, many struggle to hire coders to launch their business website. In this case, selling website themes and templates on a digital store can be helpful for customers. This saves time and helps users launch a website faster and in a better way.
16. Language Learning Resources
Day by day, with globalization, language learning sources are booming. People are open to learning new languages to go global. According to Duolingo, in 2025, English learning became the #1 language in 154 countries, representing a 14% increase over 2024. So, what to sell in the language learning resources? It can be an online course, an eBook, or apps that help to learn a new language. By offering a monthly or yearly subscription package, these digital products can be a great source of earning for small businesses.
17. Social Media Templates
Social media users are always booming. With social media users, different businesses are also on social media to scale up their business. But only launching a social media account is not enough. Creating regular content can boost engagement and as well as make followers aware of the business or product. For this, selling different social media templates can be a better and profitable business.
Electronics & Tech
Tech products have now become essential for everyone. Without any electronic or tech-related products, it is almost impossible to complete a task efficiently. Now, in the upcoming year, let us have a look at some of the electronic products that you can sell on your online store.
18. Noise Cancellation Earbuds
Earbuds with noise cancellation features are becoming increasingly popular. People now want a disturbance-free experience while listening to their favorite music. Popular brands like Apple, Samsung and Xiaomi are bringing amazing earbuds that are affordable. On the other hand, search queries for Earbud brands have been increasing steadily for the past three months.
19. Home Automation Tools
Smart technologies are now in the home too. People are adapting different home automation tools, such as smart locks, security cameras and home assistants are becoming popular day by day. Famous brands’ products like Amazon’s Alexa, Google’s assistant Nest have become popular. Amazon has sold over 500 million Alexa-enabled devices globally, which proves the increased popularity of home automation tools.
20. VR/AR Devices
VR and AR devices are expected to be highly popular in 2026 as immersive technology becomes more accessible and integrated into everyday life. These devices are no longer limited to gaming; they are increasingly used for virtual shopping, remote collaboration, education, fitness, and training simulations. According to recent search data, for the last 3 months, people have been looking for different VR devices for their daily use as well.
How to Scale up Sales on Trendy Products on a Shopify Store?
Just knowing what products are trending is not always enough. You know which products are trending and you keep them on your eCommerce website or store, but still, you might see a fall in your sales. Why? Because there are some strategies that you must follow to keep the sales up. Here are some of the strategies that you must follow to keep up the sales.
Be the First Store in SERP
While people are looking for a trendy product, make sure your store comes up first in the Search Engine Results Page (SERP). This way, it will increase your visibility and increase the chances higher for increasing sales. Optimizing your product pages with proper keywords, adding correct alt text in images, and maintaining proper website structure can help you rank higher in Google. If you have a Shopify store, then StoreSEO can be one of the best options to rank higher on search engines. With its AI-powered features, including the AI Content Optimizer, Image Optimizer, and Seamless Google Integration, you can effortlessly rank your Shopify store on search engines.
Make it Personalized
With a trendy product, make it more personalized. With proper customization flexibility, it will influence shoppers to purchase. For example, if shoppers get personalized items, such as adding their name to an activewear product, it will make them feel the product is their own. For Shopify, EasyFlow is one of the best apps for Shopify product customization. With this app, you can manage product options, add custom sizes & text options and smart conditional logic options and much more.
Collect Your Store Reviews
Trust and authenticity are one of the best options to increase sales for your store. When people see so many positive reviews, it becomes easier for shoppers to buy products. For example, if you collect your store reviews from Trustpilot and then showcase them on our Shopify store, then it creates authenticity. For example, the Shopify app, like TrustSync, helps to make it easier for you to collect reviews from popular platforms and filter out negative reviews to make your store the highest-rated one.
Frequently Asked Questions on Trending Products
1. How to Find Trending Products in 2026?
To find trending products in 2026, there are a lot of tools available. One of the best strategies is to explore different eCommerce platforms like Amazon, stores from Shopify and filter with Trending Products. From there, you will be able to find trending products. Another way is to find through Google Trends. Search for a specific product and show the trends and what people are actually looking for.
2. What is the best-selling product ever?
Some products are always the highest-ranked and best-selling of all time. These products are always demandable and every year people look for them. One of these products is from Apple. Such as a new iPhone, iPad, or MacBook. Another type of product is an Automobile, where popular brands like Corolla, BMW dominate the market.
3. How can I increase my sales in trending products?
To increase sales in trending products, you can add a customizable option to the product. For example, as the Shirt is the trending product, adding a customization option to the shirt can be another way to make it more personalized. Shopify Apps like EasyFlow allow store owners to give different customization options to the product.
Turn 2026 Product Trends into Profitable Opportunities
As 2026 approaches, a wave of new opportunities is opening up for eCommerce businesses ready to adapt and evolve. By closely following market trends and choosing the right products at the right time, whether it is trending apparel like shirts, pants and activewear, in-demand tech gadgets like fitness trackers, noise-cancellation earbuds, or digital products such as website themes, language learning resources and social media templates, store owners can significantly boost profitability and accelerate sales growth. Get ready to embrace these trends, refine your product strategy and position your eCommerce store for a stronger, more successful 2026.
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