In 2024, Storeware proudly announced its acquisition of EasyFlow. This high-rated Shopify app is known as one of the easiest and fastest product options apps on the Shopify App Store. This app empowers store owners to create advanced option sets in just minutes. So, you will not have to spend countless hours on setup. The intuitive design and powerful features are further validated with the prestigious ‘Built for Shopify’ badge, a mark of excellence that highlights its commitment to delivering exceptional value to merchants.
As EasyFlow continues to evolve, we look forward to even greater innovation and possibilities for the app and its users. Let us explore what this exciting acquisition means for the future of EasyFlow and Storeware.
Inside Our Shopify Journey: Built for Shopify, Trusted by Merchants
EasyFlow enables merchants to create option sets in under a minute, saving time and streamlining product customization. Developed in London by three passionate developers in late 2023, EasyFlow rapidly gained popularity among Shopify merchants, maintaining an impressive 5.0-star rating with over 260 reviews. Within just a year, the app earned the prestigious ‘Built for Shopify’ badge—an honor given to apps that meet the highest standards in quality, performance, and design.
🏆 What Is the ‘Built for Shopify’ Badge?
The ‘Built for Shopify‘ badge represents the pinnacle of excellence within the Shopify ecosystem. Awarded to only about 2% of the 10,000+ apps, this exclusive recognition signifies that an app meets Shopify’s highest standards for quality, security, performance, and user experience.
For EasyFlow, this means we have been recognized as a top-tier solution for product customization, offering store owners an effortless way to enhance their product offerings. And, with the acquisition, Storeware aims to build on EasyFlow’s strong foundation and expand its capabilities for Shopify users worldwide. Backed by the experience of running successful apps like StoreSEO, which serves over 10,000 merchants, Storeware is committed to enhancing EasyFlow with new features, continuous updates, and faster support.
The original creators of EasyFlow are confident that their product is now in the best hands for future growth. This acquisition marks a new chapter, aligning with Storeware’s vision to empower Shopify merchants with efficient, scalable, and innovative solutions.
🏆 How EasyFlow Got the ‘Built For Shopify’ Badge?

Earning the ‘Built for Shopify’ badge involved a rigorous review process where we had to excel in several key areas. The app was thoroughly evaluated for data protection, seamless integration, and optimized performance to ensure it enhances the Shopify ecosystem. This recognition reflects our dedication to quality and innovation, making EasyFlow a trusted solution for product customization.
🔒 Uncompromising Security & Data Privacy
Shopify demands the highest levels of data security and privacy. EasyFlow ensures that all product configurations and customer data are handled with the utmost care. We have implemented robust privacy measures, including complete data removal when a user uninstalls the app, to align with Shopify’s strict policies.
⚡ A Lightning-Fast User Experience
Performance is crucial in eCommerce. EasyFlow has been fully optimized to ensure a seamless experience, allowing store owners to add and manage product options instantly without any lag.
🎨 A Native Shopify Look & Feel

EasyFlow adopts Shopify’s Polaris design system. So it feels like a native Shopify feature. The interface is designed to be intuitive and easy to use, ensuring a smooth experience for store owners with a minimal learning curve.
The Secret to Faster Product Setup on Shopify – EasyFlow Product Options App

EasyFlow is more than just a product options app—it is a powerful customization tool. This Shopify product options app enables Shopify merchants to provide a seamless, personalized shopping experience. Here is how:
👉 Unlimited Product Options: No more restrictions—create as many options and option sets as needed, offering limitless customization possibilities.
👉 Reusable Option Sets: Design option sets once and apply them across multiple products, saving time and maintaining consistency.
👉 Flexible Option Types: Choose from a variety of selections and input methods, including selection-based options like Checkbox, Dropdown, Image/Color Swatch, Radio Button, and Button. Also, input-based options like Text Box, Multi-Line Text Box, Number Field, Date Picker, and File Upload.
👉 Add-On Pricing: Charge extra for certain selections to increase your revenue effortlessly.
👉 Conditional Logic & Rules: Set dynamic conditions for product options to create smart, tailored configurations.
👉 Addon Product Bundling: Enhance cross-selling opportunities by bundling relevant products together.
👉 In-Depth Customizations: Easily tweak fonts, colors, buttons, swatches, and more to align with your store’s branding.
👉 Global Settings: Configure how your store’s price add-ons, cart behavior, and other settings function.
What Is Next for EasyFlow?
Receiving the ‘Built for Shopify’ badge is just the beginning! We are committed to continuous innovation, introducing even more powerful features to help store owners elevate their product customization experience.
💙 A Heartfelt Thank You
Your feedback, trust, and support have driven us to make EasyFlow the best Shopify product options app available today. It is an honor to be a Shopify-certified app, and we look forward to pushing the boundaries of eCommerce customization together. If you have not explored EasyFlow yet, now is the perfect time to revolutionize your Shopify store with powerful, flexible product options. Experience the difference today!
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